Lamp Oil
Lamp Oil
Printer Ink More Expensive Than Oil
Even in these barren economic times, the cost of purchasing a new ink jet printer is amazingly low. Printer manufacturers often sell these printers below cost, which sounds like an awfully bad deal for printer manufacturers. Sounds like, but isn’t. Believe it or not, this type of sales logic dates back over a hundred years to a man named King.
King C. Gillette, whose last name now adorns items in men’s grooming kits around the world, stumbled upon the idea of the disposable razor when he was working as a travelling salesman in the late 1890s. His plan was to craft a razor handle of good quality, and to sell the handle at a small loss. Doing so would encourage users to keep buying replacement blades, which could be sold at a profit, in order to create customers who returned on a regular basis.
This type of sales strategy, sell a loss leader to promote regular, more profitable sales became known as the Razor and Blades business model, and has been employed numerous times since its inception. When Standard Oil wanted to move into China, they gave away 8 million Kerosene Lamps in order to create a market for the lamps’ oil. Electronics manufacturer Apple has stated that it doesn’t make much money from iPod sales, instead profits are derived from its iTunes Store. And, of course, there are printer companies, whose use of this tactic is notorious.
A brand new ink jet printer can be purchased from most big box stores for less than $50, setting an incredibly low bar for an average quality consumer color printer. However, replacing the cartridges for that printer will cost the consumer almost as much as the printer itself, and sometimes more.
And therein lies the rub. At consumer pricing, the ink for printers can cost up to $8000 per gallon, making it one of the most costly liquids known to man. This price scales down to make printing relatively affordable for small operations like home users and students. However, as business owners can quickly find out, when printing things like cheap color labels and business cards on anywhere near a regular basis, the cost of ink can really add up. This type of profit plan makes a do-it-yourself solution only feasible when printing is done infrequently at best.
The problem with the Razor and the Blades strategy is that scaling does not pass economic benefits to the consumer. During good economic times, the squeeze of the Razor and Blade business plans is tough, but during a recession, it can be brutal. The problem becomes not how to make the most in a loss leader economy, but rather how to escape it.
The obvious solution is to try and capitalize on a wholesale economy, where sellers lower their profit margins in exchange for a guarantee of more sales. With printer ink, there is obviously a great bit of space for the prices to fall. But to make the most of those savings, a printer has to buy in very large quantities, which puts a small business an economic position that is worse than the current one.
The solution is to allow someone else to shoulder the bulk of the wholesale burden by relying on a third party for printing. The thought of making use of an outside printer might seem foreign, but it provides a great deal of advantages. Offloading your printing means that you’re only going to be paying for the ink you use, and thus you’ll be saving some money.
Moving some of your printing to a third party means that you’ll need to consider what you’ll print, as you can’t simply offload everything. Here is where a little knowledge of knowing your printing habits comes in handy. By identifying what you print over and over again on regular basis, things like business cards, labels, and forms, allows you to outsource those printing jobs. True, you’ll still need to do some printing on Your Own, but with careful planning and working with a the printer, you can hopefully drop the total amount of printing you do on your own to a manageable level and land in a more comfortable section of the Razor and Blade business model.
About the Author
Mark Trumper is the CEO of MaverickLabel.com, an industry leader in
roll labels
and printing products catering towards the needs of small business owners. Maverick Label, the internet’s source for
cheap labels
and custom printing solutions, is found online at: MaverickLabel.com
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Howard Naturals BBC012 Butcher Block Conditioner Food Grade Mineral Oil and Natural Waxes, 12-Ounces $7.99 Works great on butcher blocks, cutting boards, wood salad bowls, wood utensils, bamboo, and much more. It has the penetrating quality of food grade mineral oil and the water resistance of beeswax and carnauba wax, which rejuvenates the wood and prevents drying and cracking. The natural antibacterial waxes help repair knife marks and protect the wood by keeping the mineral oil in and the moisture o… |
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LAMPLIGHT FARMS 6045 ULTRA-PURE LAMP OIL 32OZ-CLEAR $7.99 Ultra-Pure Candle and Lamp Liquid is absolutely the finest liquid wax available anywhere at any price, produced only by Lamplight. This liquid may be used as a fuel for liquid candles and liquid lamps…. |
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Lamplight 9997 Oil Lamp Wick $1.44 1 8″ round wick. These round cotton wicks can be used only in the mini burner. Each package includes 5 wicks, 8″ in length…. |
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Petroleum Dependency in American History: Oil for Aladdin’s Lamp DVD (1949) $4.99 Oil dependency is an increasingly important topic and this film, Oil for Aladdin’s Lamp, is a powerful example of how oil dependency was embraced and encouraged in 1950s America. An educational and unabashedly promotion film, Oil for Aladdins Lamp contains colorful narration and vivid imagery to demonstrate petroleum’s prevalence in everyday American life. The film also provides a basic chemical u… |
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How to Make a Butterfly Votive and Oil Lamp $29.95 This incredible 2-DVD set features almost 2 hours of instruction! Follow along as award-winning artist, Gloria Crane, takes you step-by-step through creating both an elegant votive with Gloria s signature high-polish finish and an oil lamp accented with beautiful metal leafing. On the 1st DVD, Making a Butterfly Votive, you will discover: How to get a level cut on your gourd every time Cre… |
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Lamplight 60005 Medallion Lamp Oil (Pack of 12) $7.57 Fine quality fuel designed specifically for value conscious consumers and designed to be used only in conventional oil lamps that utilize a chimney and metal combustion burners. Unscented. No. 60020: 18 oz., clear No. 60021: 18 oz., blue No. 60005: 32 oz., clear No. 60006: 32 oz., blue No. 60007: 32 oz., green No. 60008: 32 oz., red No. 60003: 64 oz., clear No. 60004: 64 oz., blue… |
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XVII CENTURY OIL LAMP $14.98 XVII CENTURY OIL LAMP |
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The Seal Oil Lamp $5.99 The Seal Oil Lamp |
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Soot-free lamp oil $4.99 Soot-free lamp oil – 1ltr bottle with child lock |
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Lamps: Davy Lamp, Timeline of Lighting Technology, Fluorescent Lamp, Headlamp, Oil Lamp, Julleuchter, Daytime Running Lamp, L $14.14 Lamps: Davy Lamp, Timeline of Lighting Technology, Fluorescent Lamp, Headlamp, Oil Lamp, Julleuchter, Daytime Running Lamp, L |
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Concave Oil Lamp by Mono $130 The Mono Concave Oil Lamp creates welcoming ambience with its bright, flickering flame and reflected illumination. The Concave Oil Lamp is an award-winning design by Franz Maurer. Mono is a mid-size family-owned enterprise headquartered in Mettmann, Germany, where it manufactures high-end quality flatware and table accessories. The Mono Concave Oil Lamp is available with the following: Included Features:Brushed Stainless Steel.Designed by Franz Maurer.Options:Size: Large or Small.Shipping: This item usually ships within one week. Dimensions: Large: Diameter 10.5 In. Small: Diameter 7.5 In. |
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Sand Dollar Oil Lamp $17 Nothing beats the exceptional look and quality of our Sand Dollar Oil Lamp. Among the finest made, you will be provided with great satisfaction and long lasting enjoyment. Why not pamper yourself or give a loved one a Sand Dollar gift to show them how much you care. The Sand Dollar Oil Lamp will make the perfect gift for any Sand Dollar lover. Shop with confidence, because all products come with a 100% customer satisfaction guarantee. Click over now to see the big selection of Sand Dollar gifts we offer. |
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Boater’s Paradise 11 Metail Oil Lamp $17.99 Add a little coastal living to your home decor with this metal oil lamp. This decorative oil lamp is 11″ in height & is sure to create a coastal feel in your home. Decorate your home with this red oil lamp &other pieces from the Boater’s Paradise collection. |
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Stainless Steel Garden Lamp Set with Lamp Oil, Set of 4 $17.99 ATTENTION: Please do not use lamp oil, which contains paraffin for our garden lamps! Danger for children. Swallowing paraffin lamp oil can be life-threatening. |
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Paraffin Lamp Oil 3×1litre $10.99 The scented oil is an effective natural substance derived from rape-seed oil and citronella. It effectively drives away mosquitoes and other insects such as cockroaches, flies and ants. This product is free of paraffin. 1 litre bottle – 3 bottles in this saver set. |
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Lighthouse Black Oil Lamp by Menu $89.95 Like the lighthouses along the coasts of Scandinavia, the Menu Lighthouse Black Oil Lamp by Christian Bjorn inspires visions of ancient ships guided home by trusty oil lamps burning from the shore. Bring that inspiration home by lining a backyard with several lamps, or place at an entrance to welcome home your own heroic sailors. The patented oil burner and unique construction enables you to top up the oil without disassembling the lamp. Made of porcelain and aluminum. Choose from three sizes, or mix and match to create the perfect island oasis. Menu, headquartered in Denmark, partners with designers to develop and produce a broad assortment of Scandinavian living accessories for the dining room, living room, kitchen, and garden. The Menu Lighthouse Black Oil Lamp is available with the following: Details:Made of porcelain and aluminumDesigned by Christian BjornOptions:Size: 9″, 14″, or 21″.Shipping: This item usually ships within 7 days. Dimensions: 9 in. Option: Height 9.65 In. 14 in. Option: Height 14.8 In. 21 in. Option: Height 20.7 In. |
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Chimney 46602 Black Oil Lamp $32.96 chimney has been filling the supply and accessory needs of over 8 000 chimney sweeps hearth retailers masons and contractors for over 25 years. chimney has the privilege of serving over 80% of the chimney professionals in america.founded by robert daniels “sooty bob ” in 1978 chimney has grown from a one-man operation to a national network of six warehouses and a manufacturing plant. from its headquarters in fairfield iowa chimney plays a major role in providing for the chimney industry.black oil lamp |
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Zack 40680 LINDO-Oil Lamp $52.52 zack is synonymous with exclusive stainless steel accessories for kitchen bar bathroom and more. enhance your living space with stylish tableware and practical solutions for modern living. established 20 years ago zack continues to be managed by its founder and owner bernd mackenroth while an in-house design team works on developing unusual designs into impressive new collections. follow your style with zack at unbeatablesale prices. lindo oil lamp. dimensions:h. 21.5cm |
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Copperfield 46602 Black Oil Lamp $25.1 Copperfield Chimney Supply has been filling the supply and accessory needs of over 8,000 chimney sweeps, hearth retailers, masons, and contractors for over 25 years. Copperfield has the privilege of serving over 80% of the chimney professionals in America.Founded by Robert Daniels, Sooty Bob, in 1978, Copperfield has grown from a one-man operation to a national network of six warehouses and a manufacturing plant. From its headquarters in Fairfield, Iowa Copperfield plays a major role in providing for the Chimney Supply industry.Black Oil Lamp |
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Scented Lamp Oil 1000 ml $3.99 The scented oil is an effective natural substance derived from rape-seed oil and citronella. It effectively drives away mosquitoes and other insects such as cockroaches, flies and ants. This product is free of paraffin. 1 litre bottle. |
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Weems and Plath 600 Mini Oil Yacht Lamp $155.99 dimensions: 7″ tall x 2-1/2″ diameter. oil container capacity: 2 oz. burn time: +/- 12 hours with clean burning weems & plath lamp fuel. optional wall bracket #751 (shown) |
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Weems and Plath 8201/O DHR Trawler Lamp Oil $415.99 solid brass polished and lacquered. inside of shade is white stove enameled. oil container capacity: 34 oz. burn time: +/- 30 hours with clean burning weems & plath lamp fuel. |
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UniFlame Oil-Rubbed Bronze Outdoor Gas Lamp $190 Light your deck or patio with a warm glow from this UniFlame Oil-Rubbed Bronze Outdoor Gas Lamp (model: GTL7179SP). It offers solid steel construction and an oil-rubbed finish to stand up to harsh outdoor conditions. An integrated push and turn ignition switch makes lighting easy, while the automatic shut off safety switch quickly extinguishes the lamp in the event that it is knocked over. It operates on a 1 lb propane cylinder which hides conveniently away in the base of the lamp (1 lb propane cylinder not included). An attractive bronze finish lends an appealing look that meshes well with your outdoor décor. |
Filed under lamps by on Feb 10th, 2008. 
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